Denim stands out as one of the most versatile fabrics, offering endless possibilities for styling jeans. While for most of us it might be considered bold to pair jeans with heels, Kylie Jenner took it to a whole new unconventional level in Acne Studios' Fall Winter 2023 denim campaign. In this campaign, she embraced the freedom of expression by baring it all and adorning herself with mud.
Yes, you read that correctly. The beauty mogul and reality star became the face of the brand's fall campaign, which featured an abundance of denim and a touch of dirt. Captured by the talented Dutch photographer and director Carlijn Jacobs, the images portray Kylie wearing super-baggy low-rise jeans that appear to be covered in grime. In some shots, she confidently wears a distressed denim jacket with no layers underneath, while in others, she boldly goes topless, strategically covering her chest with her hand as she poses in crouched positions.
Peeking out from under the oversized trousers are snakeskin pointed-toe heels, and she completes the look by clutching a matching handbag. Her body and face sport a muddy appearance, complementing the intentionally undone vibe, while her wet-looking hair adds to the overall aesthetic.
In another captivating photo, Kylie turns her back to the camera, elegantly tilting her neck to reveal half of her face. A few mind-bending shots capture Kylie posing with a clone of herself—one with her arm around her doppelgänger and another where she stands, holding onto the legs of the other Kylie as she lies on the ground.
According to a press release, the campaign showcases Kylie's transformation as she embraces oversized silhouettes, distressed and dirty washes from Acne Studios' Fall/Winter 2023 denim collection.
In the brand's statement, Kylie expressed her excitement about collaborating with Acne Studios and working with Carlijn Jacobs.
“I have developed a genuine connection with Acne Studios. I have been a fan of the brand and have been wearing their products for the past few years,” she shared. “This campaign is one of my favorites. I thoroughly enjoyed working with Carlijn, and I appreciate the simplicity and directness of the images—they exude strength.”
The campaign captures Kylie Jenner in a bold and unconventional light, pushing the boundaries of fashion and embracing the raw essence of denim.